<?xml version="1.0" encoding="UTF-8" ?><OAI-PMH xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/ http://www.openarchives.org/OAI/2.0/OAI-PMH.xsd"><responseDate>2003-04-30T16:08:02Z</responseDate><request metadataPrefix="oai_dc" verb="ListRecords" from="2003-04-10">http://dspace.ubib.eur.nl/oai/</request><ListRecords>
<record><header><identifier>hdl:1765/308</identifier><datestamp>2003-04-15T10:18:51Z</datestamp><setSpec>1:2</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Smidts, A.</dc:contributor><dc:date>2003-04-15T10:18:51Z</dc:date><dc:date>2003-04-15T10:18:51Z</dc:date><dc:date>2003-04-15T10:18:51Z</dc:date><dc:identifier>90-5892-036-4</dc:identifier><dc:identifier>http://hdl.handle.net/1765/308</dc:identifier><dc:description>Met moderne beeldvormende technieken, de neuro-imaging-technieken, kan ge-meten worden waar en wanneer hersenactiviteit plaats vindt bij de uitvoering van een bepaalde taak. Zodoende kan de reactie van de hersenen gemeten worden op marketing stimuli zoals een reclamefilmpje of een verpakking, of als een klant moet kiezen tussen merken. In deze rede wordt een visie gegeven op de mogelijk-heden van onderzoek met behulp van hersenscans in marketing. De sterkten en zwakten van de vier belangrijkste neuro-imaging-technieken worden besproken (EEG, MEG, PET en fMRI), en de geschiktheid van deze technieken voor toepas-sing in marktonderzoek wordt bepaald. In een tweetal voorbeelden van consumen-tenonderzoek (reclameherinnering en merkkeuzeprocessen) worden de toepas-singsmogelijkheden ge??llustreerd. Er wordt geconcludeerd dat neuro-imaging unieke mogelijkheden opent voor marktonderzoek, maar dat nog veel fundamen-teel onderzoek nodig is voordat deze technieken ingezet kunnen worden in de praktijk. Het doel van neuromarketing is het beter begrijpen van de klant en haar reactie op marketing stimuli, door de processen in de hersenen direct te meten en in de theorievorming en stimuli-ontwikkeling te betrekken. Alhoewel de grootste nadruk ligt op het beter begrijpen van de klant door middel van theorievorming, moet het uiteindelijk ook de manager helpen bij het ontwerpen van effectievere marketing stimuli.</dc:description><dc:description>Modern neuroimaging techniques enable one to measure where and when brain activity takes place when executing a task. With these techniques, one can assess in a continuous, objective and accurate manner, the brain response of customers to marketing stimuli such as TV-commercials and assortments, or when choosing between brands. In this inaugural address, a perspective is given on the potential of measuring brain responses in marketing research. The strengths and weaknesses of four neuroimaging techniques are given (i.e., EEG, MEG, PET and fMRI) and the suitability of each technique for marketing research is discussed. In two consumer research examples (advertising recall and brand choice processes), the value of measuring brain activity is illustrated. It is concluded that neuroimaging opens unique opportunities for marketing research. However, much basic research is still required before these techniques can be applied in practice. The ultimate goal of neuromarketing is to improve our understanding of customer???s reactions to mar-keting stimuli by directly measuring the customer???s brain activity, and by incorpo-rating this brain response in the development of more effective marketing stimuli.</dc:description><dc:format>995607</dc:format><dc:format>application/pdf</dc:format><dc:language>other</dc:language><dc:relation>EIA;EIA-12-MKT</dc:relation><dc:relation>;EIA-2002-12-MKT</dc:relation><dc:subject>neuroimaging</dc:subject><dc:subject>neuromarketing</dc:subject><dc:subject>neuroeconomics</dc:subject><dc:subject>brain activity</dc:subject><dc:subject>brain scan</dc:subject><dc:subject>marketing research</dc:subject><dc:subject>cognitive neuroscience</dc:subject><dc:subject>psychophysiology</dc:subject><dc:subject>EEG</dc:subject><dc:subject>MEG</dc:subject><dc:subject>PET</dc:subject><dc:subject>fMRI</dc:subject><dc:subject>research methodology</dc:subject><dc:title>Kijken in het brein: Over de mogelijkheden van neuromarketing</dc:title><dc:type>Other</dc:type></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/309</identifier><datestamp>2003-04-15T15:53:12Z</datestamp><setSpec>1:2</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Wagelmans, A.P.M.</dc:contributor><dc:date>2003-04-15T15:53:12Z</dc:date><dc:date>2003-04-15T15:53:12Z</dc:date><dc:date>2003-04-15T15:53:12Z</dc:date><dc:identifier>90 - 5892 - 032 - 1</dc:identifier><dc:identifier>http://hdl.handle.net/1765/309</dc:identifier><dc:description>One of the main points of criticism on academic research in operations research (management science ) is that there is too much emphasis on the mathematical aspects of the discipline. In particular, the mathematical models that lend themselves to rigorous mathematical analysis are often rough simplifications of the actual decision problems that need to be solved in practice. Moreover, advanced mathematical solution methods may lead to overkill, since sometimes acceptable solutions may already be found by relatively simple ad hoc methods. In this address, we argue that although these observations may be true, this does not necessarily mean that mathematically oriented research is not useful in solving practical decision problems. We believe that the criticism ignores both the role of academic research within the discipline as well as the fact that certain recent successful applications of operations research owe much to mathematically
oriented research. We illustrate the usefulness of this type of research by discussing research projects in container logistics and public transport scheduling.</dc:description><dc:description>One of the main points of criticism on academic research in operations research (management science ) is that there is too much emphasis on the mathematical aspects of the discipline. In particular, the mathematical models that lend themselves to rigorous mathematical analysis are often rough simplifications of the actual decision problems that need to be solved in practice. Moreover, advanced mathematical solution methods may lead to overkill, since sometimes acceptable solutions may already be found by relatively simple ad hoc methods. In this address, we argue that although these observations may be true, this does not necessarily mean that mathematically oriented research is not useful in solving practical decision problems. We believe that the criticism ignores both the role of academic research within the discipline as well as the fact that certain recent successful applications of operations research owe much to mathematically
oriented research. We illustrate the usefulness of this type of research by discussing research projects in container logistics and public transport scheduling.</dc:description><dc:format>622115</dc:format><dc:format>application/pdf</dc:format><dc:language>other</dc:language><dc:relation>EIA;EIA-011-LIS</dc:relation><dc:relation>;EIA-2002-011-LIS</dc:relation><dc:subject>operations research</dc:subject><dc:subject>management science</dc:subject><dc:subject>applied research</dc:subject><dc:subject>mathematical programming</dc:subject><dc:subject>public transport planning</dc:subject><dc:subject>logistics management</dc:subject><dc:title>Moeilijk doen als het ook makkelijk kan</dc:title><dc:type>Other</dc:type></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/311</identifier><datestamp>2003-04-22T12:49:53Z</datestamp><setSpec>2:6</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Oosten, W.J.</dc:contributor><dc:date>2003-04-22T12:49:53Z</dc:date><dc:date>2003-04-22T12:49:53Z</dc:date><dc:date>2003-04-22T12:49:53Z</dc:date><dc:identifier>http://hdl.handle.net/1765/311</dc:identifier><dc:description>Paper presented at the 6th Annual Congress of the Netherlands Research School for Transport, Infrastructure and Logistics. The Congress took place at The Hague, December 12th 2000. This paper was published in the TRAIL Proceedings series (Delft: TRAIL Research School, October 30th 2000).</dc:description><dc:description>Starting from their observation that in our society matters of spatial planning and of traffic and transport have become intertwined, and from their assessment that improvements can be made in the management of processes aimed at spatial investments, TRAIL and TNO Inro have formulated the Ph.D.project Strategy and project in the organization of planning and decision- making. Within the broader context of this Ph.D.- project the Dutch situation presents the introduction of the high-speed train, and the government program of 'Nieuwe Sleutelprojecten'. Here questions accumulate concerning the vitality of the urban fabric, rail transport innovation, and real estate development. The required process management tackling these spatial investments is in need of a framework from which its governance instruments can be implemented. The paper focusses on the redevelopment of railway station areas from the perspective of a geography of networks. Three questions structure this exploit. What concepts are useful for the study of both space and human interaction? 1.How do actors therein involved construct a strategy concerning the redevelopment of a railway station area? 2.How may management meet the diverging stakeholder demands concerning spatial investments?</dc:description><dc:format>48704</dc:format><dc:format>application/pdf</dc:format><dc:language>nl</dc:language><dc:relation>TRAIL Poceedings series;</dc:relation><dc:subject>spatial planning</dc:subject><dc:subject>human geography</dc:subject><dc:subject>railway stations</dc:subject><dc:subject>network theory</dc:subject><dc:title>Railway stations and a geography of networks</dc:title><dc:type>Article</dc:type></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/312</identifier><datestamp>2003-04-22T12:52:59Z</datestamp><setSpec>2:6</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Oosten, W.J.</dc:contributor><dc:date>2003-04-22T12:52:59Z</dc:date><dc:date>2003-04-22T12:52:59Z</dc:date><dc:date>2003-04-22T12:52:59Z</dc:date><dc:identifier>http://hdl.handle.net/1765/312</dc:identifier><dc:description>Governance for Architects is the text of a guest lecture given January 18th 2002 at the Fontys Academy of Architecture and Urbanism in Tilburg.</dc:description><dc:description>The lecture was programmed in a wider discussion on network society and spatial design. Referring to government building commissions in three phases of history, the lecture shows the development of politics and administration, and their influence upon architecture and urbanism.</dc:description><dc:format>162121</dc:format><dc:format>application/pdf</dc:format><dc:language>nl</dc:language><dc:subject>governance architecture</dc:subject><dc:title>Governance voor architecten. De overheid als bouwkundig opdrachtgever in drie historische fasen.</dc:title><dc:type>Article</dc:type></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/313</identifier><datestamp>2003-04-22T12:59:14Z</datestamp><setSpec>2:6</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Oosten, W.J.</dc:contributor><dc:date>2003-04-22T12:59:14Z</dc:date><dc:date>2003-04-22T12:59:14Z</dc:date><dc:date>2003-04-22T12:59:14Z</dc:date><dc:identifier>http://hdl.handle.net/1765/313</dc:identifier><dc:description>Paper voor de PlanDag 2002 De steden begrensd? op 6 juni te Dordrecht,
georganiseerd door de Bond van Nederlandse Stedenbouwers en Planologen (BNSP),
de Vlaamse Vereniging voor Ruimte en Planning (VRP) en de Stichting
Planologische DiscussieDagen (PDD).</dc:description><dc:description>Waar Zeeland en Vlaanderen op elkaar aansluiten, worden bijzondere opgaven
gesteld door de ambities van het ruimtelijk beleid en door het fysieke milieu met zijn
waterwegen en geisoleerde nederzettingen. In de politicologie en bestuurskunde is het
werk van Robert Putnam (1994) vermaard geworden; zijn studie naar in de jaren
zeventig nieuw gevormde regionale overheden in Itali?? leert dat hun functioneren
sterk afhankelijk is van geschiedenis en diverse sociale factoren. De context van
regionale sturing is dus van groot belang. De Vijfde nota over de ruimtelijke ordening
benoemt een regionaal stedelijk netwerk Scheldemondsteden. Welke politiekbestuurlijke
condities gelden er wanneer getracht wordt daar invulling aan te geven?
Welke lessen worden bijvoorbeeld getrokken uit het grensoverschrijdende project
ROM Kanaalzone, welke betekenis kan de Euregio Scheldemond krijgen en wat
betekent de afbakening van het grootstedelijk gebied Gent voor Zeeuws-Vlaanderen?
Is er nu een definitieve ommekeer in een geschiedenis van eeuwen waarin belangen
en meningen met betrekking tot de Schelde aan weerszijden van de grens verschilden?
En bovenal: hoe een antwoord te vinden op dergelijke vragen? Deze paper is een
politiek-bestuurlijke terreinverkenning voor het stedelijk netwerk
Scheldemondsteden.</dc:description><dc:format>41291</dc:format><dc:format>application/pdf</dc:format><dc:language>nl</dc:language><dc:subject>methodology of public administration</dc:subject><dc:subject>spatial planning</dc:subject><dc:subject>regional geography</dc:subject><dc:subject>cooperation Schelde</dc:subject><dc:title>Koersen op Scheldemondsteden. Een bestuurlijke terreinverkenning</dc:title><dc:type>Article</dc:type></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/315</identifier><datestamp>2003-04-22T13:13:44Z</datestamp><setSpec>2:7</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Edwards, A.R.</dc:contributor><dc:date>2003-04-22T13:13:44Z</dc:date><dc:date>2003-04-22T13:13:44Z</dc:date><dc:date>2003-04-22T13:13:44Z</dc:date><dc:identifier>90-9014980-5</dc:identifier><dc:identifier>http://hdl.handle.net/1765/315</dc:identifier><dc:description>THE WOMEN'S MOVEMENT ONLINE. A study into the uses of Internet by women's organizations in the Netherlands Arthur Edwards, Erasmus University Rotterdam Edwards@fsw.eur.nl Summary. This is an in-depth study of 12 organizations: six grass-roots organizations, three umbrella organizations and three service organizations within the Dutch women's movement. Also, six 'virtual organizations' (three portal sites, a platform site and two web organizations) were investigated. Apart from the service organizations, the uses of the Internet are almost limited to three communicative functions: information dissemi-nation and retrieval, recruitment and communication between the leaderships of organizations. Most organizations are leaving the 'homepage phase' of site development, but their current new ambitions seem to be more directed at applying network technology for purposes of internal communication than at interaction with the organization's environment. Until now, Internet uses had indeed some effects on the mobilization of resources, the relations with the environment and the 'management of frames', but these effects are almost limited to greater effectiveness and efficiency of existing action patterns. All organizations are now facing a situation in which the internal communication has to proceed along two speeds: only a part of the membership (individual members or member organizations) is online. The virtual organizations are more representative for the innovative potential of Internet. Together, they shape the contours of an information- and communication infrastructure for the women's movement in the information age.</dc:description><dc:format>151500</dc:format><dc:format>application/pdf</dc:format><dc:language>nl</dc:language><dc:subject>social movement internet</dc:subject><dc:subject>uses of internet</dc:subject><dc:subject>effects of virtual organizations</dc:subject><dc:subject>information-and communication infrastructure</dc:subject><dc:title>De vrouwenbeweging online. Een onderzoek naar het gebruik van Internet door vrouwenorganisaties in Nederland .</dc:title><dc:type>Technical Report</dc:type></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/316</identifier><datestamp>2003-04-22T14:05:54Z</datestamp><setSpec>1:1</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Toktay, B.</dc:contributor><dc:contributor>Laan, E.A. van der</dc:contributor><dc:contributor>Brito, M.P. de</dc:contributor><dc:date>2003-04-22T14:05:54Z</dc:date><dc:date>2003-04-22T14:05:54Z</dc:date><dc:date>2003-04-22T14:05:54Z</dc:date><dc:identifier>http://hdl.handle.net/1765/316</dc:identifier><dc:description>In this article, we discuss ways of actively influencing product returns and we review data-driven methods for forecasting return flows that exploit the fact that future returns are a function of past sales. In particular we assess the value of return forecasting at an operational level, specifically inventory control. We conclude with implications for supply chain management.</dc:description><dc:description>In this article, we discuss ways of actively influencing product returns and we review data-driven methods for forecasting return flows that exploit the fact that future returns are a function of past sales. In particular we assess the value of return forecasting at an operational level, specifically inventory control. We conclude with implications for supply chain management.</dc:description><dc:format>298777</dc:format><dc:format>application/pdf</dc:format><dc:language>en_US</dc:language><dc:relation>ERS;ERS-2003-023-LIS</dc:relation><dc:subject>Reverse Logistics</dc:subject><dc:subject>Forecasting</dc:subject><dc:subject>Information</dc:subject><dc:subject>Inventory Management</dc:subject><dc:subject>Supply chain management</dc:subject><dc:subject>5001-6182;5201-5982;HD9975</dc:subject><dc:title>Managing Product Returns: The Role of Forecasting</dc:title><dc:type>Working Paper</dc:type><dc:subject>M;M 11;R 4;L 23</dc:subject><dc:subject>85 A;260 K;240 B;260 M</dc:subject><dc:subject>85.00;85.34;85.20;85.35</dc:subject><dc:subject>Bedrijfskunde / Bedrijfseconomie</dc:subject><dc:subject>Bedrijfsprocessen, logistiek, management informatiesystemen</dc:subject><dc:subject>Recycling, forecasting, bedrijfsinformatie, voorraadbeheer, ketenbeheer</dc:subject></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/317</identifier><datestamp>2003-04-28T10:07:59Z</datestamp><setSpec>1:1</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Pau, L-F.</dc:contributor><dc:date>2003-04-28T10:07:59Z</dc:date><dc:date>2003-04-28T10:07:59Z</dc:date><dc:date>2003-04-28T10:07:59Z</dc:date><dc:identifier>1566-5283</dc:identifier><dc:identifier>http://hdl.handle.net/1765/317</dc:identifier><dc:description>The communications systems, terminals , software and deployment service, industries ,have undergone the past ten years a significant technological internal evolution and external revolution at customer end (such as Internet ,Mobile networks and terminals, Broadband,..). Very little management research has studied their financial survivability irrespective of changes in demand volumes in the present technological /organizational cycle .  This paper analyzes the implications of genuine  open mandated communications standards ,of higher product volumes , of very high R&amp;D , of the larger use of sourced /purchased technologies ,and of contract manufacturing . The methodology used is  equilibrium analyses . Two specific areas will be mentioned as examples .The paper also shows how eventually those industries in a later cycle will bounce back .</dc:description><dc:description>The communications systems, terminals , software and deployment service, industries ,have undergone the past ten years a significant technological internal evolution and external revolution at customer end (such as Internet ,Mobile networks and terminals, Broadband,..). Very little management research has studied their financial survivability irrespective of changes in demand volumes in the present technological /organizational cycle .  This paper analyzes the implications of genuine  open mandated communications standards ,of higher product volumes , of very high R&amp;D , of the larger use of sourced /purchased technologies ,and of contract manufacturing . The methodology used is  equilibrium analyses . Two specific areas will be mentioned as examples .The paper also shows how eventually those industries in a later cycle will bounce back .</dc:description><dc:format>181548</dc:format><dc:format>application/pdf</dc:format><dc:language>en</dc:language><dc:relation>ERS;ERS-2003-033-LIS</dc:relation><dc:subject>Communication's industry</dc:subject><dc:subject>Communicatons industry suppliers</dc:subject><dc:subject>Business processes</dc:subject><dc:subject>Intellectual property</dc:subject><dc:subject>Competence</dc:subject><dc:subject>Customer bases</dc:subject><dc:title>How and why communications industry suppliers get "squeezed out" now, and the next phase</dc:title><dc:type>Working Paper</dc:type></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/318</identifier><datestamp>2003-04-28T10:15:57Z</datestamp><setSpec>1:1</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Pau, L-F.</dc:contributor><dc:date>2003-04-28T10:15:57Z</dc:date><dc:date>2003-04-28T10:15:57Z</dc:date><dc:date>2003-04-28T10:15:57Z</dc:date><dc:identifier>1566-5283</dc:identifier><dc:identifier>http://hdl.handle.net/1765/318</dc:identifier><dc:description>While you refuel for gas ,why not refuel for information or download vehicle data ? This paper analyzes in extensive detail the user segmentation by vehicle usage , service offering , and full business models from WLAN hot spot services delivered to vehicles (private, professional , public) around gas stations . Are also analyzed the parties which play a role in such service authorization, provisioning and delivery , with all the dependencies modelled by attributed digraphs . Sevice planning is included as to WLAN base station capabilities . Five year  financial models (CAPEX,OPEX) , and data pertain to two possible service suppliers : multi-service oil companies, and mobile service operators (or MVNO) . Model optimization on the return-on-investment  (ROI) is carried out for different deployment scenarios ,geographical coverage assumptions, as well as tariff structures . Comparison is also being made with public GPRS data services ,as precursors for 3G services,and the effect of WLAN roaming is analyzed  .Analysis shows that due to manpower costs and marketing costs , suitable ROI will not be achieved unless externalities are accounted for and innovative tariff structures are introduced  . Open issues and further research are outlined . Further work is carried out,also with automotive electronics sector , wireless systems providers , wireless terminals platform suppliers ,  and vehicle manufacturers .</dc:description><dc:description>While you refuel for gas ,why not refuel for information or download vehicle data ? This paper analyzes in extensive detail the user segmentation by vehicle usage , service offering , and full business models from WLAN hot spot services delivered to vehicles (private, professional , public) around gas stations . Are also analyzed the parties which play a role in such service authorization, provisioning and delivery , with all the dependencies modelled by attributed digraphs . Sevice planning is included as to WLAN base station capabilities . Five year  financial models (CAPEX,OPEX) , and data pertain to two possible service suppliers : multi-service oil companies, and mobile service operators (or MVNO) . Model optimization on the return-on-investment  (ROI) is carried out for different deployment scenarios ,geographical coverage assumptions, as well as tariff structures . Comparison is also being made with public GPRS data services ,as precursors for 3G services,and the effect of WLAN roaming is analyzed  .Analysis shows that due to manpower costs and marketing costs , suitable ROI will not be achieved unless externalities are accounted for and innovative tariff structures are introduced  . Open issues and further research are outlined . Further work is carried out,also with automotive electronics sector , wireless systems providers , wireless terminals platform suppliers ,  and vehicle manufacturers .</dc:description><dc:format>435907</dc:format><dc:format>application/pdf</dc:format><dc:language>en</dc:language><dc:relation>ERS;ERS-2003-039-LIS</dc:relation><dc:subject>WLAN</dc:subject><dc:subject>Fuel stations</dc:subject><dc:subject>Business models</dc:subject><dc:subject>Oil company</dc:subject><dc:subject>Mobile operator</dc:subject><dc:subject>WLAN services</dc:subject><dc:subject>Professional vehicles</dc:subject><dc:title>WLAN Hot Spot services  for the automotive and oil industries :a business analysis
Or : "Refuel the car with petrol and information, both ways at the gas station"</dc:title><dc:type>Working Paper</dc:type></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/319</identifier><datestamp>2003-04-29T10:29:32Z</datestamp><setSpec>1:1</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Post, G.T.</dc:contributor><dc:contributor>Vliet, P. van</dc:contributor><dc:date>2003-04-29T10:29:32Z</dc:date><dc:date>2003-04-29T10:29:32Z</dc:date><dc:date>2003-04-29T10:29:32Z</dc:date><dc:identifier>http://hdl.handle.net/1765/319</dc:identifier><dc:description>Empirically, co-skewness of asset returns seems to explain a substantial part of the cross-sectional variation of mean return not explained by beta. Thisfinding is typically interpreted in terms of a risk averse representativeinvestor with a cubic utility function. This comment questions thisinterpretation. We show that the empirical tests fail to impose risk aversionand the implied utility function takes an inverse S-shape. Unfortunately, thefirst-order conditions are not sufficient to guarantee that the market portfoliois the global maximum for an inverse S-shaped utility function, and ourresults suggest that the market portfolio is more likely to represent theglobal minimum than the global maximum. In addition, if we impose riskaversion, then co-skewness has minimal explanatory power.</dc:description><dc:description>Empirically, co-skewness of asset returns seems to explain a substantial part of the cross-sectional variation of mean return not explained by beta. Thisfinding is typically interpreted in terms of a risk averse representativeinvestor with a cubic utility function. This comment questions thisinterpretation. We show that the empirical tests fail to impose risk aversionand the implied utility function takes an inverse S-shape. Unfortunately, thefirst-order conditions are not sufficient to guarantee that the market portfoliois the global maximum for an inverse S-shaped utility function, and ourresults suggest that the market portfolio is more likely to represent theglobal minimum than the global maximum. In addition, if we impose riskaversion, then co-skewness has minimal explanatory power.</dc:description><dc:format>310925 bytes</dc:format><dc:format>application/pdf</dc:format><dc:language>en</dc:language><dc:relation>ERS;ERS-2003-009-F&amp;A</dc:relation><dc:subject>Asset pricing</dc:subject><dc:subject>Risk aversion</dc:subject><dc:subject>Skewness preference</dc:subject><dc:subject>Representative investor</dc:subject><dc:subject>Three-moment model</dc:subject><dc:subject>5001-6182;5601-5689;4001-4280.7;HB 141</dc:subject><dc:title>COMMENT; Risk Aversion and Skewness Preference</dc:title><dc:type>Working Paper</dc:type><dc:subject>M;M 41;G 3;C 19</dc:subject><dc:subject>85 A;225 A;220 A;220 T</dc:subject><dc:subject>85.00;85.25;85.30;85.33</dc:subject><dc:subject>Bedrijfskunde / Bedrijfseconomie;Accountancy, financieel management, bedrijfsfinanciering, besliskunde;Portfolio-analyse, Risico???s, Econometrische modellen</dc:subject></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/320</identifier><datestamp>2003-04-29T10:49:16Z</datestamp><setSpec>1:1</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Sandor, Zsolt</dc:contributor><dc:contributor>Wedel, Michel</dc:contributor><dc:date>2003-04-29T10:49:16Z</dc:date><dc:date>2003-04-29T10:49:16Z</dc:date><dc:date>2003-04-29T10:49:16Z</dc:date><dc:identifier>http://hdl.handle.net/1765/320</dc:identifier><dc:description>Previous conjoint choice design construction procedures have produced a single design that is administered to all subjects. This paper proposes to construct a limited set of different designs. The designs are constructed in a Bayesian fashion, taking into account prior uncertainty about the parameter values. A computational procedure is developed that enables fast and easy implementation in practice. Even though the number of such different designs in the optimal set is small, it is demonstrated through a Monte Carlo study that substantial gains in efficiency are achieved over aggregate designs.</dc:description><dc:description>Previous conjoint choice design construction procedures have produced a single design that is administered to all subjects. This paper proposes to construct a limited set of different designs. The designs are constructed in a Bayesian fashion, taking into account prior uncertainty about the parameter values. A computational procedure is developed that enables fast and easy implementation in practice. Even though the number of such different designs in the optimal set is small, it is demonstrated through a Monte Carlo study that substantial gains in efficiency are achieved over aggregate designs.</dc:description><dc:format>913361 bytes</dc:format><dc:format>application/pdf</dc:format><dc:language>en</dc:language><dc:relation>ERS;ERS-2003-016-MKT</dc:relation><dc:subject>experiments</dc:subject><dc:subject>consumer preferences</dc:subject><dc:subject>discrete choice</dc:subject><dc:subject>multinomial logit</dc:subject><dc:subject>estimator efficiency</dc:subject><dc:subject>5001-6182;5410-5417.5;HF 5415.32+</dc:subject><dc:title>Differentiated Bayesian Conjoint Choice Designs</dc:title><dc:type>Working Paper</dc:type><dc:subject>M;M 31;C 44;M 31;C 10</dc:subject><dc:subject>85 A;280 G;255 A;280  N</dc:subject><dc:subject>85.00;85.40;85.03;85.40;85.03</dc:subject><dc:subject>Bedrijfskunde / Bedrijfseconomie;Marketing / Besliskunde;Keuzegedrag, Methode van Bayes, Monte-carlo methoden</dc:subject></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/321</identifier><datestamp>2003-04-29T13:59:06Z</datestamp><setSpec>1:1</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Hallerbach, Winfried</dc:contributor><dc:contributor>Spronk, Jaap</dc:contributor><dc:date>2003-04-29T13:59:06Z</dc:date><dc:date>2003-04-29T13:59:06Z</dc:date><dc:date>2003-04-29T13:59:06Z</dc:date><dc:identifier>http://hdl.handle.net/1765/321</dc:identifier><dc:description>Most financial-economic decisions are made consciously, with a clear and constant drive to ???good???, ???better??? or even ???optimal??? decisions. Nevertheless, many decisions in practice do not earn these qualifications, despite the availability of financial economic theory, decision sciences and ample resources. We plea for the development of a multidimensional framework to support financial economic decision processes. Our aim is to achieve a better integration of available theory and decision technologies. We sketch (a) what the framework should look like, (b) what elements of the framework already exist and which not, and (c) how the MCDA community can co-operate in its development.</dc:description><dc:description>Most financial-economic decisions are made consciously, with a clear and constant drive to "good", "better" or even "optimal" decisions. Nevertheless, many decisions in practice do not earn these qualifications, despite the availability of financial economic theory, decision sciences and ample resources. We plea for the development of a multidimensional framework to support financial economic decision processes. Our aim is to achieve a better integration of available theory and decision technologies. We sketch (a) what the framework should look like, (b) what elements of the framework already exist and which not, and (c) how the MCDA community can co-operate in its development.</dc:description><dc:format>241685 bytes</dc:format><dc:format>application/pdf</dc:format><dc:language>en</dc:language><dc:relation>ERS;ERS-2003-021-F&amp;A</dc:relation><dc:subject>Finance</dc:subject><dc:subject>Financial Decisions</dc:subject><dc:subject>Multiple criteria</dc:subject><dc:subject>Decision Making</dc:subject><dc:subject>Decision Analysis</dc:subject><dc:subject>5001-6182;5601-5689;4001-4280.7;HG 4000+;HD 30.22</dc:subject><dc:title>A Multidimensional Framework for Financial-Economic Decisions</dc:title><dc:type>Working Paper</dc:type><dc:subject>M;M 41;G 3;G 30;C 44</dc:subject><dc:subject>85 A;225 A;220 A</dc:subject><dc:subject>85.00;85.25;85.30</dc:subject><dc:subject>Bedrijfskunde / Bedrijfseconomie;Accountancy, financieel management, bedrijfsfinanciering, besliskunde;Bedrijfsfinanciering, Besliskunde</dc:subject></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/322</identifier><datestamp>2003-04-29T14:16:48Z</datestamp><setSpec>1:1</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Gorobets, Alexander</dc:contributor><dc:date>2003-04-29T14:16:48Z</dc:date><dc:date>2003-04-29T14:16:48Z</dc:date><dc:date>2003-04-29T14:16:48Z</dc:date><dc:identifier>http://hdl.handle.net/1765/322</dc:identifier><dc:description>This paper presents a method for selection of the optimal structure of a simultaneous equation system from a set of nested models under the condition of a limited sample of observations. The purpose of selection is to identify a model with the best prognostic possibilities. Information criteria are proposed for selecting the best simultaneous equation system structure from the given models set. The selection properties of these criteria are investigated by Monte-Carlo simulations.</dc:description><dc:description>This paper presents a method for selection of the optimal structure of a simultaneous equation system from a set of nested models under the condition of a limited sample of observations. The purpose of selection is to identify a model with the best prognostic possibilities. Information criteria are proposed for selecting the best simultaneous equation system structure from the given models set. The selection properties of these criteria are investigated by Monte-Carlo simulations.</dc:description><dc:format>517124 bytes</dc:format><dc:format>application/pdf</dc:format><dc:language>en</dc:language><dc:relation>ERS;ERS-2003-024-ORG</dc:relation><dc:subject>Simultaneous equations</dc:subject><dc:subject>selection</dc:subject><dc:subject>criteria</dc:subject><dc:subject>simulation</dc:subject><dc:subject>5001-6182;5546-5548.6;QA 211-218</dc:subject><dc:title>Simultaneous Equation Systems Selection Method</dc:title><dc:type>Working Paper</dc:type><dc:subject>M;M 10;L 2;C 3</dc:subject><dc:subject>85 A;100B;240 B;250 A</dc:subject><dc:subject>85.00;85.05;85.08;31.80</dc:subject><dc:subject>Bedrijfskunde / Bedrijfseconomie;Organisatieleer, informatietechnologie, prestatiebeoordeling;Simultane vergelijkingen; selectie, criteria, simulatie</dc:subject></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/323</identifier><datestamp>2003-04-29T15:15:11Z</datestamp><setSpec>1:1</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Berg, J. van den</dc:contributor><dc:contributor>Bergh, W.M. van den</dc:contributor><dc:contributor>Kaymak, U.</dc:contributor><dc:date>2003-04-29T15:15:11Z</dc:date><dc:date>2003-04-29T15:15:11Z</dc:date><dc:date>2003-04-29T15:15:11Z</dc:date><dc:identifier>http://hdl.handle.net/1765/323</dc:identifier><dc:description>For successful trading in financial markets, it is important to develop financial models where one can identify different states of the market for modifying one???s actions. In this paper, we propose to use probabilistic fuzzy systems for this purpose. We concentrate on Takagi???Sugeno (TS) probabilistic fuzzy systems that combine interpretability of fuzzy systems with the statistical properties of probabilistic systems. We start by recapitulating the general architecture of TS probabilistic fuzzy rule-based systems and summarize the corresponding reasoning schemes. We mention how probabilities can be estimated from a given data set and how a probability distribution can be approximated by a fuzzy histogram. We apply our methodology for financial time series analysis and demonstrate how a probabilistic TS fuzzy system can be identified, assuming that a linguistic term set is given. We illustrate the interpretability of such a system by inspecting the rule bases of our models.</dc:description><dc:description>For successful trading in financial markets, it is important to develop financial models where one can identify different states of the market for modifying one???s actions. In this paper, we propose to use probabilistic fuzzy systems for this purpose. We concentrate on Takagi???Sugeno (TS) probabilistic fuzzy systems that combine interpretability of fuzzy systems with the statistical properties of probabilistic systems. We start by recapitulating the general architecture of TS probabilistic fuzzy rule-based systems and summarize the corresponding reasoning schemes. We mention how probabilities can be estimated from a given data set and how a probability distribution can be approximated by a fuzzy histogram. We apply our methodology for financial time series analysis and demonstrate how a probabilistic TS fuzzy system can be identified, assuming that a linguistic term set is given. We illustrate the interpretability of such a system by inspecting the rule bases of our models.</dc:description><dc:format>908451 bytes</dc:format><dc:format>19 pages</dc:format><dc:format>application/pdf</dc:format><dc:language>en</dc:language><dc:relation>ERS;ERS-2003-036-LIS</dc:relation><dc:subject>Probabilistic fuzzy systems</dc:subject><dc:subject>fuzzy reasoning</dc:subject><dc:subject>fuzzy rule base</dc:subject><dc:subject>data-driven design</dc:subject><dc:subject>time series analysis</dc:subject><dc:subject>5001-6182;5201-5982;QA 299.6-433</dc:subject><dc:title>Financial Markets Analysis by Probabilistic Fuzzy Modelling</dc:title><dc:type>Working Paper</dc:type><dc:subject>M;M 11;R 4;C 45</dc:subject><dc:subject>85 A;260 K;240 B;250 B</dc:subject><dc:subject>85.00;85.34;85.20;85.03</dc:subject><dc:subject>Bedrijfskunde / Bedrijfseconomie;Bedrijfsprocessen, logistiek, management informatiesystemen;Fuzzy theorie, marktontwikkeling, interpretatie</dc:subject></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/324</identifier><datestamp>2003-04-29T15:33:57Z</datestamp><setSpec>1:1</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Dewachter, Hans</dc:contributor><dc:contributor>Lyrio, Mario</dc:contributor><dc:date>2003-04-29T15:33:57Z</dc:date><dc:date>2003-04-29T15:33:57Z</dc:date><dc:date>2003-04-29T15:33:57Z</dc:date><dc:identifier>http://hdl.handle.net/1765/324</dc:identifier><dc:description>This paper presents an essentially a.ne model of the term structure of interest rates making use of macroeconomic factors and their long-run expectations. The model extends the approach pioneered by Kozicki and Tinsley (2001) by modeling consistently long-run inflation expectations simultaneously with the term structure. This model thus avoids the standard pre-filtering of long-run expectations, as proposed by Kozicki and Tinsley (2001). Application to the U.S. economy shows the importance of long-run inflation expectations in the modelling of long-term bonds. The paper also provides a macroeconomic interpretation for the factors found in a latent factor model of the term structure. More specifically, we find that the standard ???level??? factor is highly correlated to long-run inflation expectations, the ???slope??? factor captures temporary business cycle conditions, while the ???curvature??? factor represents a clear independent monetary policy factor.</dc:description><dc:description>This paper presents an essentially a.ne model of the term structure of interest rates making use of macroeconomic factors and their long-run expectations. The model extends the approach pioneered by Kozicki and Tinsley (2001) by modeling consistently long-run inflation expectations simultaneously with the term structure. This model thus avoids the standard pre-filtering of long-run expectations, as proposed by Kozicki and Tinsley (2001). Application to the U.S. economy shows the importance of long-run inflation expectations in the modelling of long-term bonds. The paper also provides a macroeconomic interpretation for the factors found in a latent factor model of the term structure. More specifically, we find that the standard ???level??? factor is highly correlated to long-run inflation expectations, the ???slope??? factor captures temporary business cycle conditions, while the ???curvature??? factor represents a clear independent monetary policy factor.</dc:description><dc:format>734498 bytes</dc:format><dc:format>44 pages</dc:format><dc:format>application/pdf</dc:format><dc:language>en</dc:language><dc:relation>ERS;ERS-2003-017-F&amp;A</dc:relation><dc:subject>Essentially affine term structure model</dc:subject><dc:subject>macroeconomic factors</dc:subject><dc:subject>long-run market expectations</dc:subject><dc:subject>monetary policy rule</dc:subject><dc:subject>5001-6182;5601-5689;4001-4280.7;HG 4028.15</dc:subject><dc:title>Macro factors and the Term Structure of Interest Rates</dc:title><dc:type>Working Paper</dc:type><dc:subject>M;M 41;G 3;E 43;E 44;E 52</dc:subject><dc:subject>85 A;225 A;220 A;180 C</dc:subject><dc:subject>85.00;85.25;85.30;83.50</dc:subject><dc:subject>Bedrijfskunde / Bedrijfseconomie;Accountancy, financieel management, bedrijfsfinanciering, besliskunde;Rente, Lange termijn, Economische modellen</dc:subject></oai_dc:dc></metadata></record>
<record><header><identifier>hdl:1765/325</identifier><datestamp>2003-04-29T15:57:01Z</datestamp><setSpec>1:1</setSpec></header><metadata><oai_dc:dc xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><dc:contributor>Donkers, B.</dc:contributor><dc:contributor>Verhoef, P.C.</dc:contributor><dc:contributor>Jong, Martijn de</dc:contributor><dc:date>2003-04-29T15:57:01Z</dc:date><dc:date>2003-04-29T15:57:01Z</dc:date><dc:date>2003-04-29T15:57:01Z</dc:date><dc:identifier>http://hdl.handle.net/1765/325</dc:identifier><dc:description>Customer lifetime value (CLV) is a key-metric within CRM. Although, a large number of marketing scientists and practitioners argue in favor of this metric, there are only a few studies that consider the predictive modeling of CLV. In this study we focus on the prediction of CLV in multi-service industries. In these industries customer behavior is rather complex, because customers can purchase more than one service, and these purchases are often not independent from each other. We compare the predictive performance of different models, which vary in complexity and realism. Our results show that for our application simple models assuming constant profits over time have the best predictive performance at the individual customer level. At the customer base level more complicated models have the best performance. At the aggregate level, forecasting errors are rather small, which emphasizes the usability of CLV predictions for customer base valuation purposes. This might especially be interesting for accountants and financial analysts.</dc:description><dc:description>Customer lifetime value (CLV) is a key-metric within CRM. Although, a large number of marketing scientists and practitioners argue in favor of this metric, there are only a few studies that consider the predictive modeling of CLV. In this study we focus on the prediction of CLV in multi-service industries. In these industries customer behavior is rather complex, because customers can purchase more than one service, and these purchases are often not independent from each other. We compare the predictive performance of different models, which vary in complexity and realism. Our results show that for our application simple models assuming constant profits over time have the best predictive performance at the individual customer level. At the customer base level more complicated models have the best performance. At the aggregate level, forecasting errors are rather small, which emphasizes the usability of CLV predictions for customer base valuation purposes. This might especially be interesting for accountants and financial analysts.</dc:description><dc:format>229632 bytes</dc:format><dc:format>48 pages</dc:format><dc:format>application/pdf</dc:format><dc:language>en</dc:language><dc:relation>ERS;ERS-2003-038-MKT</dc:relation><dc:subject>Database Marketing</dc:subject><dc:subject>Interactive Marketing</dc:subject><dc:subject>Forecasting</dc:subject><dc:subject>Customer Lifetime Value</dc:subject><dc:subject>customer relationship management</dc:subject><dc:subject>customer segmentation</dc:subject><dc:subject>value</dc:subject><dc:subject>5001-6182;5410-5417.5;HF 5415.32+</dc:subject><dc:title>Predicting Customer Lifetime Value in Multi-Service Industries</dc:title><dc:type>Working Paper</dc:type><dc:subject>M;M 31;C 44;M 31;C 53</dc:subject><dc:subject>85 A;280 G;255 A;280 N</dc:subject><dc:subject>85.00;85.40;85.03;85.40</dc:subject><dc:subject>Bedrijfskunde / Bedrijfseconomie;Marketing / Besliskunde;Consumentengedrag, Relatiemarketing, Forecasting</dc:subject></oai_dc:dc></metadata></record>
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